Illumai — the work I’m doing now

illumai
illumai biome care system for the hair

Illumai delivers extraordinarily shiny, soft, manageable hair, with weightless volume.

Invented by an internationally recognized medical scientist, our patent-pending cleanser, XO-70, uses entirely different approach to cleansing: Unlike all other shampoos, which use sulfates or similar aggressive detergents, XO-70 is super-gentle. It removes surface dirt and excess oil, but it preserves the ecosystem of peptides, proteins and moisturizing oils on the hair and scalp.

That is, it works WITH what nature provides. It doesn’t cleanse by removing your natural oils and then painting over the damage with the synthetic oils found in other shampoos and conditioners.

Further, unlike conventional products, Illumai leaves no negatively charged residue. Therefore, it doesn’t require the “damage control” of a silicone-based conditioner — because it doesn’t damage things in the first place. Last, and very importantly, Illumai contains no parabens, phthalates, formaldehyde or ANY preservatives.

100% color safe, it’s an entirely new and different experience, one that will give you back your most youthful hair and attract compliments, even from strangers.